Lovers of high quality fashion designer watches have been
fascinated for years by the premium quality and by the trend-setting
innovations
Rado watches
are famous for. With cutting edge inventions like high-tech ceramics,
scratch resistant surfaces and the development of the world's hardest
diamond for use in watch-making, Rado has become a renowned brand
leader. Rado is famous for its good-looking watches and for outstanding
durability and the exceptional accuracy of its premium timepieces.
Rado Watches
In Business Since 1917
With a long-standing history since the company's beginning in 1917,
the Rado watch name has been one of the world's most trusted names in
fine watches. This is when three brothers, Werner, Fritz and Ernest
Schlup became business partners by opening their Schlup And Company
clock factory in Lengnau, Switzerland. They could not have known where
this new business venture would take them in the future in the
competitive world of watch-making.
Their success story continued when, in 1957, Rado Uhren AG was begun
and new watch collections sprang up from this new name in innovation.
Rado was instrumental in delivering the world's first scratch resistant
watch when the DiaStar 1 came out in 1962. In the 1980s, the brand began
to feature new, ground breaking ceramics. This innovation soon became
one of the things that Rado is best known for.
Rado's Best Known Innovation And Creative Vision
Holding true to their motto of "If we can imagine it, we can make
it," Rado quickly became known for its most famous innovation, the use
of the world's hardest diamond in watch-making. The Rado V10k that came
out in 2004 is known the world over as the hardest watch on the market.
It features an inventive, high-tech diamond material. This premium
diamond has a hardness on the Vicker scale of 10,000, the scale's
highest measurement.
Rado's team of skilled watch makers expanded over the years to
include scientists, engineers and creatively visionary designers.
Together they have fashioned some of the most beautiful and visually
pleasing watches on the market today. In 1998, the company became part
of the highly successful Swatch group.
The distinctive, innovative design of
Rado watches
sets this brand apart from all others. Rado became a highly regarded
brand name through the use of new materials like tungsten and titanium
carbide, which are also known as ceramics, and by featuring diamond and
sapphire crystal. This use of new cutting edge materials has kept Rado
on the leading frontier of the industry.
Durability Seamlessly Blended With Style Has Been Awarded
Along with the use of exceptional materials for durability, Rado
watches have received many design awards for their distinctive design
offerings over the years. They have received awards ranging from the
industry renowned If Design Award to the Red Dot award. These highly
regarded awards were received because of Rado watches exceptional
functionality blended with ground breaking, industry changing design.
The Rado True Thin Line watch line received an honourable mention at
the 2012 Red Dot awards, along with being featured in a display at Red
Dot museums in Singapore and Germany. Chosen from over 14,000 entries
from over 70 countries, this Red Dot award is one that Rado does not
take lightly. A panel of thirty people chose this creatively designed
watch line over a period of several days. At least ten of Rado's watches
have been honoured with prestigious Red Dot awards over the years.
Styles And Prices Vary Widely
Rado watches come in styles that range from D-Original and D-Star to
Hyperchrome, Centrix, Thin Line and True. They are available in both
men's and women's styles. Prices vary widely, beginning at around $700.
The price of a fine Rado watch can go as high in $250,000, depending on
the styling and the use of diamonds, baguette diamonds, sapphire crystal
and pave dials. Rado watches are considered to be an investment in
premium functionality and trend-setting style in some of the finest
fashion watches available today.